The appearance improvement provided by elure is based on a patented natural enzyme, known as Melanozyme™, which acts to temporarily reduce the dark-colored pigment in your skin. In several clinical studies, elure produced a brighter and more even toned skin appearance for most subjects in just 28 days. Formulated to suit all ages, elure's gentle yet rich formula does not contain hydroquinone or any other previously used active ingredients.
elure was named a "Revolutionary Beauty Product" on the #1 network morning show The Today Show! According to co-host Hoda Kotb, "Thousands of new beauty products hit the market every day, but only a handful truly revolutionaize the industry." And elure Advanced Skin Lightening Technology is one of them!
We were the US office that conducted the study for elure, and we were the first to carry it!
